Let me introduce you to cocoPop rice cakes.
They're nifty whole grain 'cakes', about 5" in diameter, that are freshly 'shot' from an exotic machine right in the store. (Think puffed rice here.) The first time we heard them being made, I thought it was a gun shot! Luckily, I did not embarrass myself by diving into the cheese counter. I love Wegman's and do wish to keep shopping there.
Here's what an unadorned cocoPop looks like.